Work

Tailors of Atlas

Apr 2014 · Website

Tailors of Atlas is a Dallas startup that aims to create designer jeans featuring unique sizing for athletic builds. I worked on their branding and website design leading up to their Kickstarter launch.

Work Done for this Project

Branding
UI/UX
Development
Photography

This project gave me the opportunity to film and edit a video for the Tailors of Atlas Kickstarter. I haven't edited a video since high school, so it was interesting to be able to venture down that road again.

Logo Design

Proposed Tailors of Atlas logos.

In designing the logo for Tailors of Atlas, I wanted to strike a balance between fashion, athleticism, and the strength and culture of ancient Greece. Of the proposed logos, we ultimately selected the one below, which uses clean, bold shapes to reflect strength and a loop to symbolize thread and the sphere of Atlas.

The Tailors of Atlas logo.

Website Design

The Tailors of Atlas website design.

I designed a home page to feature the mission and jeans of Tailors of Atlas, in addition to a blog where the founders could keep in touch with supporters.

Hover over the image to scroll through the Home page.

For the blog, I developed a fixed navigation menu that stays within reach throughout the article, though is concealed until needed to improve the user's focus on the content.

The Tailors of Atlas blog menu interaction.

Photography

A Tailors of Atlas promotional image. A Tailors of Atlas promotional image. A Tailors of Atlas promotional image. A Tailors of Atlas promotional image.